Why Guidepoint and what is that little stack of rocks?

WE BELIEVE THAT YOUR AGENT SHOULD BE A PART OF YOUR LIFE’S JOURNEY.

Guidepoint is a concept of what we feel your insurance agency should be about. For years we have all been inundated with billions in advertising telling us that the primary function of your insurance company is to save you money. Although savings is aways great we have seen time and time again that many times this savings comes at a the cost of proper coverage. Your agent should be a trusted advisor not just an order taker trying to put you in the “cheapest” coverage available.

That is where we are different. By leveraging the power of choice we are able to help guide your protection through the milestones of your life. You work hard for the things you have and we don’t believe in sacrificing coverage to make a sale.

We will take the time to get to know you and fully understand your individual needs. We also understand that needs change over time. The coverage you had as a single person right out of college is probably not the same level of protection you need when you are a married homeowner with children. Let’s work together to navigate the changes in your life and make sure that you are protecting the people and things you love with the right coverage.

This brings us to the funny stack of rocks. This is a Cairn and has been used for centuries to mark trails and milestones for hikers and travelers. We believe in the journey of life and want to help guide you through navigating life’s changes. We thought that this was a great reflection of how we see ourselves in your Life’s Journey.

We look forward to talking with you.

Guidepoint Insurance
Chris Carlson